Bradford Construction Management Privacy Policy

Your privacy is important to us, and we handle your information with the utmost care and professionalism.

Grounds for Data Collection

We collect and process your personal information only when necessary to:

• Provide construction estimates, project management, and related services
• Perform our contractual obligations for home additions, ADUs, renovations, and custom builds
• Protect our legitimate business interests and improve our services
• Comply with legal, regulatory, and industry requirements
• Maintain project documentation and warranty records

By using our Site or engaging our services, you consent to the collection, storage, use, and disclosure of your information as described in this Privacy Policy.

Information We Collect

Non-Personal Information

This includes aggregated usage data and technical information transmitted by your device, such as:

• Browser type and operating system
• Language preferences and access times
• Pages viewed, clicks, and navigation patterns on our Site
• General project interest areas (ADUs, additions, renovations, etc.)

Personal Information

This includes information that can identify you, such as:

• Contact Information: Full name, email address, phone number, property address
• Project Information: Property details, project scope, budget ranges, timeline preferences, design preferences
• Financial Information: Payment information, financing details (if applicable through partners like Hearth)
• Communication Records: Emails, consultation notes, project correspondence, daily photo documentation access logs
• Device Information: IP address, geolocation data, unique device identifiers

How We Receive Information

We obtain personal information from various sources:

• When you request a consultation or estimate through our Site
• Through project inquiry forms and lead magnets (ADU Lookbook, Cost Guides, etc.)
• During project consultations and site visits
• From third-party lead generation platforms
• Through our project management and daily documentation systems
• From analytics and marketing platforms
• Via our sister company, Bradford Home Services, for ongoing maintenance needs

Use of Information

We use your information for:

• Providing construction estimates and project proposals
• Managing your construction project from design through completion
• Delivering daily photo documentation and project updates
• Processing payments and managing financing arrangements
• Communicating about project milestones, change orders, and schedules
• Providing warranty support and post-completion services
• Coordinating with Bradford Home Services for ongoing maintenance
• Responding to inquiries and providing customer support
• Marketing communications about our services (with opt-out available)
• Improving our services through analytical insights
• Complying with building codes, permits, and regulatory requirements

Information Sharing

We do not rent, sell, or share your information with third parties except as described below:

• Service Providers: Subcontractors, suppliers, architects, engineers, permit expeditors
• Bradford Home Services: For post-construction maintenance and support
• Technology Partners: Project management software, hosting providers, communication platforms
• Financial Partners: Financing providers like Hearth (with your consent)
• Legal Requirements: To comply with laws, regulations, permits, legal processes, and enforce our contracts
• Business Transfers: In case of merger, acquisition, or asset sale

User Rights

You have the right to:

• Access and review your personal information and project records
• Request corrections or updates to your personal data
• Request deletion of your personal information (subject to legal and warranty obligations)
• Opt-out of marketing communications
• Request copies of your project documentation
• Lodge complaints with a supervisory authority

To exercise these rights, contact our Data Protection Officer at info@bradfordcm.com.

Data Retention

We retain personal information as follows:

• Active Projects: Throughout project duration plus warranty period
• Project Documentation: Minimum 7 years for warranty and legal compliance
• Financial Records: As required by tax and accounting regulations
• Marketing Data: Until opt-out or as required by law
• Website Analytics: 26 months from collection

Outdated information is destroyed in accordance with applicable laws and regulations.

Cookies

We use cookies to enhance Site functionality and gather analytics:

• Session cookies: Temporary cookies deleted after closing the browser
• Persistent cookies: Remember preferences and site interactions
• Analytics cookies: Track site usage and campaign performance
• Marketing cookies: Enable targeted advertising and retargeting

You can manage cookie preferences via your browser settings. Disabling cookies may limit Site functionality.

Google Analytics

We utilize Google Analytics to analyze site usage and improve our services. Google Analytics collects non-identifying information including IP addresses and site usage patterns. We do not combine Google Analytics data with personal identifiers. Google's use of information is governed by their Privacy Policy.

Third-Party Services

Our Site may contain links to third-party websites including:

• Financing partners (Hearth)
• Material suppliers and showrooms
• Industry associations and licensing boards
• Bradford Home Services

We encourage reviewing third-party privacy policies when interacting with external sites.

Security Measures

We employ industry-standard security practices including:

• SSL encryption for data transmission
• Secure cloud storage for project documentation
• Access controls and authentication requirements
• Regular security assessments and updates
• Employee training on data protection

Despite robust measures, no method of transmission or storage is 100% secure.

International Data Transfers

Some data recipients may reside outside the United States. We ensure adequate data protection through approved methods and contractual safeguards for any international transfers.

Marketing Communications

We may send promotional materials about:

• New service offerings (ADUs, additions, renovations)
• Seasonal promotions and financing options
• Educational content and project guides
• Company news and project showcases

You can unsubscribe from marketing communications at any time via the unsubscribe link in emails or by contacting us directly. Important project-related communications will continue regardless of marketing preferences.

California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA) including:

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising privacy rights

Minors

Our services are not directed at minors, and we do not knowingly collect personal data from children under 18. Parents or guardians who believe their child has provided personal information without consent should contact us immediately.

Accessibility

We are committed to ensuring our Privacy Policy is accessible to individuals with disabilities. If you need this policy in an alternative format, please contact us.

Policy Updates

We reserve the right to update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. Material changes will be posted on our Site with an updated "Last Modified" date. Continued use of our Site or services after changes constitutes acceptance of the updated policy.

Dispute Resolution

Any disputes relating to this Privacy Policy will be resolved through binding arbitration in accordance with Massachusetts law, unless otherwise required by applicable law.